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JRNL 432 - Social Media and Audience II. 3 Credits.

Prereq., JRNL 332 or consent of instructor. Having learned about the basics of audience research, goal setting and social media engagement, this 400-level course focuses on having students work with real clients to assess their audiences, the goals for reaching them with information and their current social media strategy. Students will then work with the clients to develop and deploy new social media content and strategies. Because this course is considered a skills course, accreditation requires this course be limited to no more than 20 students. This class will be face-to-face with a strong digital/Moodle component. This course must be taken for a traditional letter-grade and may not be taken credit/no-credit. The Montana University System?s plus/minus grading system will be used in this class.